Here at The Southwold Flower Co. we are passionate about British grown flowers. Like the farm itself, the Southwold Flower Co. has grown organically since it's creation in 2013. Owners Liz and Roger now employ a team of dedicated staff, all of whom share their passion for sowing, growing and working with British, seasonal flowers.
Liz’s first passion was photography, where she studied it at art school and then proceeded to spend many years in the industry before stopping to have her three girls and be a ‘stay at home mum’. Once her girls were in all school she then switched her knowledge and creative skills to floral art. The seed was sown for the flower farm idea when frustrated and unable to find natural flowers to make her Mother a Birthday bouquet, she decided to grow her own and learn some floristry skills as the two naturally go together. In 2013 the flower farm was started on a small 1/4 acre patch, with one small second-hand greenhouse in the middle of the Suffolk countryside. Since then it has done nothing but grow, and is now an established 4 acre flower farm in Reydon, with its own flower shop in Southwold as an outlet for the produce.
” When I first started the flower farm, I didn’t realise it would take me on such a journey. As I child I had my own little garden and I am still obsessed with growing and still get excited with every new shoot and bud that appears with each season. Creating with flowers is relatively new for me, and I am still learning! opening the shop and now being able to bring the flowers directly to the people is the next step for my journey and it’s a dream come true. “
Roger was brought up in a farming family, training at Writtle University College he has many years of experience in agriculture and working the land. Roger is the brains and braun behind the industrial part of the business: supplying irrigation, building poly tunnels and working the machinery. Although he ‘doesn’t do’ flowers, he solves all the technical problems that come with constructing complicated installations. When not on the farm you will find him up a ladder or in the workshop building a floral arch, as well as fixing broken machinery.
” Liz and I work well together as a husband and wife team, Liz has all the ideas and I implement them! I have no idea about the flower varieties, but I do know about growing healthy crops and enjoy the challenge of building new constructions and working out solutions to the problems that flower farming brings. “
Having joined The Southwold Flower Co. team in 2016, Lizzie works closely alongside Liz on our floristry projects. With a foundation degree in Fine Art and a past career in Marketing, Lizzie loves to explore the creative possibilities of working with flowers.
” I love that no two jobs are the same in floristry; every day brings exciting new challenges and possibilities.
My job is so much more than just working with flowers, it’s about creating a narrative with the texture and colours of nature. “